There are some interesting things going on in food this week!
While at the dentists office waiting for my son’s father to get out from under the drill, I saw a full page ad in one of the magazines for Eco-Grain bread. Having recently read this article from the Cornucopia Institute about Sara Lee’s attempts to hoodwink the consumer, I was fascinated by the fact-less marketing speak utilized in the full page ad.
Phrases like “better than organic” and “sustainable” are sprinkled throughout the full page ad, luring the consumer in. Not only is the bread full of chemical additives and highly processed foods, but the whole idea of trade-marking a phrase like Eco-Grain just grates on my nerves. I simply don’t understand how food can be deemed intellectual property.
A second example of corporate participation in the overall movement toward better food involves mega-corporation Walmart. A recent article at Grist.org discussed whether or not Walmart was the future of local food, and it appears that there is a large push to increase their organic lines. Additionally, Walmart is touting this article found in The Atlantic as evidence that the corporation is saving people from food deserts. We shall see…having visited my local Walmart recently in order to pick up a post dental surgery prescription, I have to say I am not impressed. Perhaps it is my inherent cynicism or maybe it is just my local store, but if I am going to spend $6.00 on a gallon of organic milk, I want my money going to someone other than a multi-national conglomerate known for their poor employee treatment, low wages and general icki-ness.
On that note, lets talk about some GMO’s! There seems to be some evidence that Monsanto falsified research (shocker!) and might even have concerns for the safety of it’s product – namely a second generation GM corn crop. For more information and a discussion on the details, check out this article.
And lastly, a somewhat more positive piece of news. The Farm-to-Consumer Legal Defense Fund has decided to support Raw Milk enthusiasts by taking on the FDA’s refusal to budge on laws against bringing raw milk across state lines. Check out the article and the author’s blog about raw milk.
Hopefully all of this will give you something to ruminate on for the week! Until next time, Happy Eating!